Privacy & Cookie Policy

Letchworth Motor Auctions Ltd trading as MOTOR-BUYER.

Privacy Policy for and


Letchworth Motor Auctions Ltd & MOTOR-BUYER takes your privacy very seriously. This Privacy Notice is intended to set out your rights and answer any queries you may have about your personal data when using this website. If you need more information, please contact:

The ways in which we process personal information have been developed in line with the requirements of the EU General Data Protection Regulation (the GDPR) and applicable national law.

Processing your personal data

Processing means manual or automated activities such as collection, use, storage, transmission and destruction.

What personal data is processed and by whom

Personal data is any information relating to a living person, from which they may be identified. We will process only relevant personal data when you interact with us via this website or use our services. To understand more about how your data is processed when interacting with this website, please refer to our Cookie Policy and our Website Terms and Conditions.

When using our information services, you will be asked to provide contact details, such as name and address, to enable us to provide service information to you.

Letchworth Motor Auctions & MOTOR-BUYER never see personal data about your payment. However, to comply with UK law we will need to record proof of identity and proof of address, using documents such as your current Driver’s Licence, Passport or Utility Bill.

Other 3rd parties may need to process your information to set up and manage the contract or to comply with legal obligations, such as reporting to government agencies, and in the legitimate interests of the Company, eg to satisfy queries from authorised parties and for investigative purposes.

Lawful basis for processing your data

Letchworth Motor Auctions Ltd & MOTOR-BUYER and our relevant 3rd parties (for example payment providers, accountants, government agencies and our IT providers) will process your personal data as necessary for setting up and delivering the contract, and in accordance with our legal obligations.

We may monitor any customer activity to prevent, investigate and/or report fraud, suspected money laundering, terrorism, misrepresentation, security incidents or crime, in accordance with applicable law and our legitimate interests.

Where your data is stored

We store personal data on secure servers in the UK where it is protected by British and EU privacy laws. Paper documents are stored in secure areas accessible only by authorised personnel.

Keeping your data secure

Appropriate technical and organisational controls are in place to keep your personal data secure. It will be viewed only by authorised personnel, who provide requested services and who process sales and purchases, including secure storage of digital copies.

Data Retention

We will keep your personal data until we are fully satisfied the service has been provided, or sale/purchase contract has been concluded successfully and any queries have been resolved. Personal data will be deleted by us when it is no longer necessary to hold it for the original purpose it was collected, typically 2 months. Certain data has to be kept longer by law, e.g. financial records have a retention period of 7 years. Some 3rd parties may have a legal obligation to store personal data for longer than 2 months, but will not retain it for longer than necessary.

Sharing your information

Letchworth Motor Auctions Ltd & MOTOR-BUYER and our relevant 3rd parties will share your personal information with third parties only if necessary for the performance of the contract or if we have a legal obligation to do so. Our 3rd parties include payment providers, accountants, government agencies and IT providers

We will not share your information with any other organisations, eg. for marketing, market research or commercial purposes, unless you give your clear consent for us to do that. If you subscribe to receive such information, you can unsubscribe at any time, either through this website or by clicking ‘unsubscribe’ on any marketing email you receive. Alternatively you can write to The Data Champion, Letchworth Motor Auctions, 608 Jubilee Trading Estate, Jubilee Road, Letchworth, Hertfordshire SG6 1NE.

Individuals’ rights

You have a right to see what personal data we hold about you, by making a written request to The Data Champion.

If it is incorrect you can ask for it to be corrected and request for information we hold to be deleted.

We will delete any information that is no longer needed for the purpose for which it was collected, unless required to do so by law.

You have the right to object to processing. At your request, in certain circumstances, a restriction can be placed on the processing of personal data.

In certain circumstances, you also have the right to request that we transfer to another party the information that we hold about you – this is known as data portability.

Contacting Us

If you have any questions about the use of your personal data, or that of our 3rd parties, please contact The Data Champion, Letchworth Motor Auctions, 608 Jubilee Trading Estate, Jubilee Road, Letchworth, Hertfordshire SG6 1NE

Complaints about personal data

If you are unhappy with the way the we process your personal data, a complaint may be made directly to the Information Commissioner’s Office (ICO). Under certain circumstances, if you are dissatisfied with the decision of the ICO, you also have the right to apply for judicial remedy.

Published July 2023